Research on the Breastfeeding Solutions App

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Great news! The first STUDY of the usability and impact of the Breastfeeding Solutions app appeared online September 20, 2018 in the Journal of Human Lactation. This small longitudinal prospective cohort study found that nearly 80% of the 29 women who used the app and completed the study surveys at 3 and 6 months were breastfeeding at 6 months. The local average of any breastfeeding at 6 months was 50%--nearly a 30% difference!

Because this Australian study had no control group, the researchers could not infer that the Breastfeeding Solutions app was responsible for this difference in nursing outcomes, but I am still thrilled with this result. When I developed this app, my goal was provide an accurate, easy-to-use digital resource that could help nursing families meet their feeding goals. It is wonderful to receive such positive feedback from this study! (To see how the Breastfeeding Solution app works, scroll to the bottom of this post for a 2-minute video demo.)

The study’s aims were to explore the app’s usability among rural Australian women in a sparsely populated area and to describe the nursing outcomes of the study participants, comparing them to the local average. Because this study is not in an open-access journal, I’d like to share some of its details.


The App’s Usability

Regarding theusability of the Breastfeeding Solutions app, the researchers reported that

  • 94% rated the app favorably

  • 97% found the app helpful

  • 87% would recommend the app to others

Study participants wrote

“Provided me with the information I wanted.”

“For first-time feeders there’s some very relevant and helpful information.”

“Helped me understand the latch.”

Of course, in our digital age, many online sources of breastfeeding information exist. Some study mothers mentioned social media as one alternative source, but as one noted:

“Searching the web comes up with all sorts of contradictions; books become outdated. I think the app, so long as it is regularly maintained and information updated, feels much more trustworthy.” 4

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Along these same lines, the researchers wrote that some participants

“…expressed apprehension regarding advice found on the Internet and social media sites, and they were uncertain if the content was trustworthy.”

But what about the paper brochures and handouts many birthing facilities send home with new parents? Is an app a better choice? According to one study participant:

“…pamphlets and booklets all get lost…An app is just perfect.”

Ultimately, the researchers concluded that the app fulfilled the need of these families for evidence-based information.


An App Will Never Replace Personal Help

As this study illustrated, a breastfeeding app can work well as the first source of answers to parents’ questions. But no app can ever replace one-one-one breastfeeding help. Five of the participants commented that health professionals are key to nursing success. Not surprisingly, one study participant wrote: “I still prefer face-to-face contact with a lactation consultant.”

But in some parts of the world, in-person breastfeeding help is not readily available. In places like rural Australia, an app can be a practical tool where the environment is not breastfeeding friendly. As one study mother wrote:

“I needed someone to observe feeding to help with pointers which I could not find where I live…very few places to breastfeed when out….Also in small towns there are hardly any change facilities so you don’t feel encouraged to get out and about.”


Suggestions for Future Improvements

With any breastfeeding resource, there’s always room for improvement. One study mother thought the information in the app was “too generalized.” Certainly, any resource that is not customized to one family’s experience runs this risk. Three of the study mothers suggested that adding more pictures and videos to the app “would have been awesome to better understand what the written information meant.” (This addition is definitely on my list of things to do!)

In their list of key messages, the study authors included:

“The app fulfilled a need and met a gap, providing rural women with access to reliable and evidence-based information regarding breastfeeding, in spite of their location.”

If you are unfamiliar with how the Breastfeeding Solutions app works, watch its 2-minute video demo HERE. The app is available worldwide for Android and Apple devices through the App Store and Google Play.

I am grateful to Australian researchers Nikita Wheaton, Jacinta Lenehan, and Dr. Lisa Amir for being the first to study the Breastfeeding Solutions app. I am also pleased that a larger study on the app is currently underway in southern California, where the plan is to include more than 200 families.

Today’s parents expect to receive breastfeeding information and education in the formats and platforms they prefer. With more and more millennial families having babies, my hope is that the Breastfeeding Solutions app—which we can now recommend as supported by research—will find its way into the hands of many. Please help me spread the word.


Reference

Wheaton,, N., Lenehan, J., and Amir, L.H. (2018). Evaluation of a breastfeeding app in rural Australia: Prospective cohort study. Journal of Human Lactation,  doi: 10.1177/0890334418794181

Breastfeeding Solutions App 80% off August 1-7

This year, my World Breastfeeding Week (August 1-7) gift to the world is an 80% discount on my Breastfeeding Solutions app. Usually $4.99 USD, until Aug. 7, you can download it for only 99 cents.

No need for a promo code. For this limited time, my app will simply be available at this discounted price for Apple devices in the App Store and for Android devices in Google Play.

Download it now at this one-time cost of 99 cents, and all future updates will be FREE. To learn more about the Breastfeeding Solutions app, scroll down to view its 2-minute video demo. Under the video, read its reviews.

More than 30,000 people have downloaded the Breastfeeding Solutions app since its first version debuted in October 2013.  The badges below are direct links to download Breastfeeding Solutions at its current discounted price.

 

 

 

Will you please help me spread the word? I’d love for my friends around the world to take advantage of this unique opportunity to download my app at 80% off. Happy World Breastfeeding Week!

To see how my app works, view this 2-minute video.

Reviews of the Breastfeeding Solutions App

KellyMom.com: "Need a great breastfeeding app? The Breastfeeding Solutions app by Nancy Mohrbacher, IBCLC, FILCA is it! I installed it as soon as it was available, and have found it to be easy to use, and full of excellent information."

Best for Babes Foundation: "It appears that Nancy Mohrbacher, IBCLC, FILCA has created the WORLD'S BEST BREASTFEEDING APP. If you don't want to waste hours googling answers to your breastfeeding issues, or reading through thousands of threads, this app is for you." 

Radiolana: “An app written with the new mother in mind—concise and respectful troubleshooting with links to information for further reading. Have seen no app better than this!”

amaag4: "Just recently I became concerned with my BFing supply. I was very worried and google was giving me mixed answers. An LC in my area posted this, so I decided to buy it. Within the first 10 seconds of looking through the app I found exactly what I was looking for. I can't wait to read through other concerns!"

Dana Thomson: "Worth every penny! Helped save my breastfeeding relationship! I recommend this to anyone who wants to breastfeed. Regardless of whether or not you have a problem

Vti10: "Latch issue solved. BFing had been going great up until the last week. Thankfully this app has helped baby & I to regain our wonderful BFing experience! I can't wait to read through all of the helpful topics!"

Looking for a Baby Gift?

Want to give friends and loved ones with Apple devices the gift of breastfeeding confidence? Just follow the simple steps above. The Breastfeeding Solutions app--my antidote to Dr. Google--is a great starting point for any breastfeeding question or concern.  Unlike a book, it's always on hand and once downloaded, users automatically receive updates as new information is added.

Now it's easy to share the gift of confidence.

"Latch Issue Solved! (5 star review): BFing had been going great up until the last week. Thankfully this app has helped baby & I to regain our wonderful BFing experience! I can't wait to read through all of the helpful tools." --Vti10

KellyMom.com: "Need a great breastfeeding app? The Breastfeeding Solutions app by Nancy Mohrbacher, IBCLC, FILCA is it! I installed it as soon as it was available, and have found it to be easy to use, and full of excellent information."

Supporting You & Helping to Beat the Booby Traps®

Big news! Starting today, everyone who downloads my Breastfeeding Solutions smartphone app gets more than a go-everywhere source of breastfeeding help. They also support the amazing work of The Best for Babes® Foundation.

A portion of every app download goes to Best for Babes to help beat the Breastfeeding Booby Traps® – the cultural and institutional barriers that prevent parents from making informed feeding decisions and prevent mothers and babies from achieving their personal breastfeeding goals.

The Best for Babes seal of approval is now prominently featured on the app’s home page, and links to the app are featured on the Best for Babes online shop.

When you recommend Breastfeeding Solutions, you provide reliable help to the mothers in your circle and you support the greater breastfeeding cause. Please help spread the word! You can download the updated flyer HERE. Click on "Share" and then "Download."

Breastfeeding Solutions 1.2

The Breastfeeding Solutions version 1.2 smartphone app (now expanded and improved) is available on the App Store, Google Play, and Amazon.

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Thanks to many of you, the Breastfeeding Solutions app has been a resounding success. More than 1200 people in 18 countries have downloaded the app since it debuted at the end of October. If you have helped spread the word about this groundbreaking new breastfeeding support tool, please accept my heartfelt thanks.

Reviews of Breastfeeding Solutions

For a demo of how the Breastfeeding Solutions app works, see the review by the U.K. group Andover Breastfeeding Mums or visit my Pinterest page. More online reviews of the app are at The Badass Breastfeeder and Breastfeed Chicago. It has been gratifying to receive such positive feedback from some of my favorite breastfeeding support people:

KellyMom: "Need a great breastfeeding app? The Breastfeeding Solutions app by Nancy Mohrbacher, IBCLC, FILCA is it! I installed it as soon as it was available, and have found it to be easy to use, and full of excellent information."

Best for Babes: "It appears that Nancy Mohrbacher, IBCLC, FILCA has created the WORLD'S BEST BREASTFEEDING APP. If you don't want to waste hours googling answers to your breastfeeding issues, or reading through thousands of threads, this app is for you."

What’s New in Version 1.2

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Today—in response to suggestions from users—we launched the new and improved 1.2 version of the Breastfeeding Solutions app. Those who already have the 1.0 or 1.1 versions on their smartphone or tablet should receive notification of this update from wherever they purchased it, the App Store, Google Play, or Amazon. If you have already bought the app, there is no charge to download its 1.2 version, which features three main improvements.

A new Index. The app’s home page (above right) now features a button that takes you to its Index (left), whose purpose is to make it even quicker and easier to find what you’re looking for. Now to find a specific issue, instead of browsing through the app’s Articles section, you can use the Index to go straight there.

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The screenshot on the left shows the new Index landing page. To find your burning issue, press the button that corresponds to its first letter.

More content. As one example of new content, if you’d like to read about reflux, press the index button “R.” On the next screen (right), below each index heading are buttons with page titles that correspond to every page within the app where that topic is mentioned. Press whichever button title best meets your need.

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To learn about reflux, press the button “Reflux and the Breastfeeding Baby,” which takes you to the page below left and is new content in version 1.2. Other Index headings that lead to this same new content are “Spitting up” and “Vomiting after feedings.”

More links. To make the Solutions section of the app easier to use, more links have been added to improve navigation. The goal is to make it easy for any mother to quickly get her question answered. All of the updates in version 1.2 were designed to do just that.

Please email any feedback you’d like to share about Breastfeeding Solutions to my app-comment address: nancy@nancymohrbacher.com. The beauty of an app is that unlike a book, it’s easy to update what you already have on hand without the need to buy a new edition. If you buy the app now, you automatically receive future updates.

Click here to download the app’s updated flyer and help spread the word. Thanks in advance for sharing this new helping tool with women worldwide!

Hanging Out

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Yesterday I took part in my first Google+ On Air Hangout, where I enjoyed the enthusiasm and thoughtful questions from the winners of our Facebook Rafflecopter contest, "Win a Hangout with Nancy." The awesome Lara Audelo, author of one of my favorite books, The Virtual Breastfeeding Culture, moderated the event and kept its pace lively. The 19-minute Hangout is now available for viewing on my YouTube channel.

During our Hangout, whose purpose was to answer questions about the Breastfeeding Solutions app, we discussed:

  • Why the App Store gave Breastfeeding Solutions a rating of 17+ (I’m sure you can guess), and how that age restriction might affect the app’s availability to younger mothers
  • What motivated me to develop the app
  • How best to contact me with suggested changes or improvements
  • Why some of the app’s buttons are pink and others are aqua
  • The importance of submitting positive reviews to Google Play and the App Store to encourage more mothers to download and use the app

It has been two weeks since the app became available for Apple and Android devices, and the response has been gratifying. More than 550 people worldwide have downloaded it, nearly 400 from the U.S., 57 from Canada, 45 from the U.K., and 33 from Ireland, as well as some in Australia, Mexico, the Netherlands, Israel, Switzerland, Norway, Sweden, Singapore, Taiwan, Hungary, Germany, Estonia, and New Zealand. Thank you all!

My hope is that breastfeeding supporters will add the app to their own devices and show it to mothers. If you’d like to know more, take a look at a step-by-step demonstration of how the app works on my Pinterest page. That page also includes a jpg of a newly designed flyer you can share with mothers (download its pdf here). Until the end of the year, to make downloading the app easier for you, I’ve reduced its price by nearly 30% to $4.99 USD.

The Breastfeeding Solutions app is not intended to replace in-person help and describes how--when needed--mothers can use the www.ilca.org website to find IBCLCs in their local area. But it can be a great first resource, as it covers many of the most common problems and questions and when it's downloaded into a smartphone, it goes with mothers everywhere. Check out the first independent review of the app, which appeared this week on the Breastfeed, Chicago website.

Thank you again to Lara Audelo, and all those who participated in yesterday’s Google+ Hangout On Air: Tova Ovits, Susan Pack, Katy Linda, Ali Kulencamp, Johanna Iwaszkowiec, and Amie Norris. And thanks to all of you who have helped make the Breastfeeding Solutions app such a resounding success! The next step is to get the word out to more mothers. Any help you can give in spreading the word would be greatly appreciated!

My New Breastfeeding Solutions App

I am thrilled to announce the release of my new Breastfeeding Solutions smartphone app for mothers and breastfeeding supporters. It is now available worldwide for Android and iPhones on Google Play and the App Store. Take advantage of its early-bird pricing to save nearly 30% through 12/31/13.

 

What Does the App Do?

Based on my book of the same name, Breastfeeding Solutions does not track feedings or diapers, like most other breastfeeding apps. It helps mothers meet their personal breastfeeding goals by providing straightforward solutions to the 30 most common breastfeeding problems.

 

This new app covers every stage of breastfeeding, from birth to weaning. To find a problem’s cause, use its interactive “Solutions” section. For answers to common concerns, browse its comprehensive “Articles” section.

 

Unlike a book, this app goes with you everywhere for easy reference. The app’s testers say it’s a great resource for those who take breastfeeding helping calls away from home.

 

What’s Included?

Breastfeeding Solutions is an alternative to the apps available to mothers from the formula and breast-pump companies. But before you can recommend this industry-free app, you’ll want to try it for yourself.

 

To make this easier, I’ve lowered the price by nearly 30%. Until December 31, its price is $4.99 US. Once downloaded, you receive any updates as they are published. The app is all-inclusive and requires no in-app purchases.

 

Enter the Contest

If you’d like to learn more about the Breastfeeding Solutions app, my friend Lara Audelo, author of The Virtual Breastfeeding Culture, will be moderating a live Q & A with me about it on Google+ Hangout. This event will take place on Wednesday, November 6 at noon Central time and will be recorded and posted at a later date on my YouTube channel. To participate, you must give permission to be recorded.

 

There is room for 8 people in this live Hangout. To choose them and 2 winners of a free copy of Breastfeeding Solutions or The Virtual Breastfeeding Culture books (book winners restricted to U.S. residents), we’re having a Rafflecopter contest. To enter, click on the blue Rafflecopter “Giveaway” tab on my and Lara’s Facebook pages or on this link.

 

Lara is available if you need help using Google+ Hangout. Best of luck!